Netroots Put Pressure on FOX News Advertisers

And it's working! DailyKos is reporting Lowe's is pulling their ads from The O'Reilly Factor.

Here's what lead up to it:

MoveOn.org, the Campaign for America's Future and liberal blogs like DailyKos.com are asking thousands of supporters to monitor who is advertising on the network. Once a database is gathered, an organized phone-calling campaign will begin, said Jim Gilliam, vice president of media strategy for Brave New Films, a company that has made anti-Fox videos.

The groups have successfully pressured Democratic presidential candidates not to appear at any debate sponsored by Fox, and are also trying to get Home Depot Inc. to stop advertising there.

At least 5,000 people nationwide have signed up to compile logs on who is running commercials on Fox, Gilliam said. The groups want to first concentrate on businesses running local ads, as opposed to national commercials...

The groups seem particularly angry at Fox's Bill O'Reilly, who has done critical reports on left-wing bloggers. On July 16, O'Reilly said the DailyKos.com Web site is ''hate of the worst order,'' and sent a reporter to question JetBlue Airways Corp. CEO Dave Barger about the airline's sponsorship of a gathering run by DailyKos...

MoveOn.org is campaigning against Fox because it says the network characterizes itself as a fair news network when it consistently favors a conservative point of view, said Adam Green, the organization's spokesman.

''We're not trying to silence anybody,'' Green said. ''Rush Limbaugh has a right to be on the air -- he admits his point of view. Fox doesn't.''

Click here to join the campaign.