Blackwater, like any good American corporation these days, is turning up the PR blitz to try and rescue the image it has nearly destroyed thanks to it's cowboy ways in Iraq. Here's a tip though: PR specialists-even the best in the world-can't make up for the bad press that comes with stonewalling the families of dead contractors, indiscriminately blasting Iraqi civilians, or entangling oneselves in a highly unpopular Presidential administration. The only thing that will fix Blackwater's image is some substantive changes in the way they do business, including the way their contractors operate in the field. That and a little professional polish would do wonders.
See, why pay PR firms when you can get handy tips like that from bloggers for free?